The 5 Whys technique is a powerful and deceptively simple tool used in root cause analysis. Developed by Sakichi Toyoda, one of the founding fathers of the Toyota Motor Corporation, the 5 Whys methodology involves repeatedly asking “Why?” in order to peel back the layers of a problem and uncover the underlying root cause.
While the concept is straightforward, the ability to ask the right “Why?” questions and dig deep enough to reach the true root cause is a skill that requires practice and real-world application. This is where case studies become invaluable learning resources.
One of the most widely cited and compelling examples of the 5 Whys in action is the story of the deteriorating Jefferson Memorial in Washington D.C. This real-world scenario, which dates back to the late 1980s, not only showcases the power of the 5 Whys technique but also highlights the complexities and nuances that can arise in practical problem-solving situations.
By walking through this iconic case study, we can gain a deeper understanding of how to effectively apply the 5 Whys methodology, as well as appreciate its limitations and the need to complement it with additional root cause analysis tools. As we unravel the mystery of the crumbling Jefferson Memorial, we’ll not only learn valuable lessons about problem-solving but also gain insights into fostering a culture of continuous improvement within our organizations.
The Jefferson Memorial Dilemma
In the late 1980s, the National Park Service faced a daunting challenge: the iconic Jefferson Memorial, one of the most recognizable landmarks in Washington D.C., was crumbling at an alarming rate. This neoclassical monument, dedicated to the third President of the United States, had stood as a symbol of American democracy and architectural grandeur for over six decades. However, the once pristine marble surfaces were now visibly deteriorating, raising concerns about the structural integrity of the memorial itself.
The urgency of the situation was underscored by a jarring incident in May 1990, when a 50-pound block of marble fell from the volute atop one of the memorial’s columns. Thankfully, no one was injured, but this event served as a wake-up call, highlighting the pressing need to address the deterioration before it posed a significant risk to the countless visitors who flocked to the memorial each year.
Faced with the potential loss of a national treasure, the National Park Service recognized the gravity of the situation and sprang into action. A team of consultants was assembled, and a comprehensive investigation was initiated to identify the root causes of the memorial’s rapid decay. With the Jefferson Memorial’s historical significance and the safety of visitors at stake, finding a sustainable solution was of paramount importance.
Failure to address the issue could have far-reaching consequences, not only for the preservation of a cherished monument but also for the integrity of the entire National Mall and the reputation of the National Park Service as stewards of America’s cultural heritage.

Applying the 5 Whys
With the urgency of the situation firmly established, the problem-solving team turned to the 5 Whys technique to unravel the mystery of the Jefferson Memorial’s deterioration. The classic version of the story presents a compelling narrative that walks through the 5 Why steps in a logical progression:
- Why is the monument deteriorating? Because harsh chemicals are frequently used to clean the monument.
- Why are harsh chemicals needed? To clean off the excessive volume of bird droppings on the monument.
- Why is there an excessive volume of bird droppings on the monument? Because the large population of spiders in and around the monument is a food source for local birds.
- Why is there a large population of spiders in and around the monument? Because vast swarms of flying insects, on which the spiders feed, are drawn to the monument at dusk.
- Why are swarms of insects drawn to the monument at dusk? Because the lighting of the monument in the evening attracts the local insects.
With each successive “Why?” question, the story peels back another layer of the problem, ultimately leading to the root cause: the evening lighting at the Jefferson Memorial was inadvertently creating an ideal environment for swarming insects, which in turn attracted spiders and birds, resulting in an excessive amount of droppings and the need for frequent, harsh cleaning.
The beauty of the 5 Whys lies in its simplicity and ability to guide problem-solvers through a systematic exploration of cause and effect. By continually asking “Why?” and tracing the chain of events back to its source, the team was able to identify the underlying root cause, setting the stage for a deceptively simple yet effective solution.
The Deceptively Simple Solution
According to the classic tale, the solution to the Jefferson Memorial’s woes was deceptively simple: change how the monument’s lighting operated in the evenings. By delaying the illumination of the memorial until after dusk, the team hypothesized that the swarms of insects would no longer be attracted to the area, effectively breaking the chain of events that led to the deterioration.
The appeal of this solution was undeniable. Not only did it directly address the root cause identified through the 5 Whys process, but it also promised to be a cost-effective and environmentally friendly approach. By simply adjusting the timing of the lighting, the National Park Service could potentially save money on energy costs while simultaneously reducing the need for harsh cleaning chemicals and excessive water usage.
The elegance of this solution exemplified the power of the 5 Whys technique in identifying straightforward, practical solutions to complex problems. It reinforced the idea that by systematically tracing a problem back to its root cause, the path to resolution can often be surprisingly simple and efficient.
Unveiling the Complexities
However, as compelling as the classic tale may be, the real story behind the Jefferson Memorial’s deterioration is far more nuanced and complex than the simplified version suggests. A closer examination of the available evidence and reports from the time reveals that the 5 Whys process, while valuable, was likely only the first step in a much broader investigation and solution implementation.
For instance, while the timing of the lighting did play a role in attracting insects, the reports also cited multiple other contributing factors, such as acid rain, air pollution, and even the actions of littering tourists. Furthermore, the harsh chemicals used for cleaning were not the sole culprit; the excessive volume and pressure of the water used in the cleaning process were identified as significant contributors to the deterioration.
Additionally, the debunked details challenge the notion that the lighting solution was a simple, one-and-done fix. Although the initial pilot program demonstrated an 85% reduction in midge infestation, the implementation of a permanent lighting change faced significant opposition from various stakeholders, including photographers and tourists who valued the iconic evening views of the illuminated memorial.
These revelations underscore the limitations of relying solely on the 5 Whys technique for complex, real-world problems. While the 5 Whys can effectively guide problem-solvers to the root cause, it does not account for the myriad of competing priorities, stakeholder interests, and practical considerations that must be navigated when implementing solutions in the real world.
Enhancing 5 Whys with Additional Tools
The complexities unveiled in the Jefferson Memorial case study highlight an important truth: while the 5 Whys technique is a powerful tool for root cause analysis, it is often most effective when used as an initial step in a broader problem-solving approach. To truly unravel and address intricate, real-world issues, a comprehensive toolkit of complementary techniques is necessary.
One such technique is the fishbone diagram, also known as the Ishikawa or cause-and-effect diagram. This visual tool allows problem-solvers to systematically map out and categorize the potential causes of a problem, ensuring that no stone is left unturned in the investigation. By organizing potential causes into categories such as people, processes, materials, and environment, fishbone diagrams provide a structured way to identify and analyze all possible contributing factors.
Another valuable tool is the Pareto analysis, which helps prioritize areas of focus by identifying the most significant factors contributing to a problem. By separating the “vital few” from the “trivial many,” Pareto analysis ensures that resources and efforts are directed toward addressing the most impactful root causes, maximizing the effectiveness of the solutions implemented.
These techniques, when used in conjunction with the 5 Whys, can provide a more comprehensive and robust approach to root cause analysis. For example, the 5 Whys could be used to initially identify a potential root cause, which can then be further explored and validated using a fishbone diagram or Pareto analysis. This multi-faceted approach not only increases the likelihood of accurately identifying the true root cause but also helps ensure that all contributing factors are considered in the development of appropriate countermeasures.
In the case of the Jefferson Memorial, a fishbone diagram could have been used to map out the various factors contributing to the deterioration, such as environmental conditions, cleaning processes, and visitor behavior. A Pareto analysis could then have helped prioritize the most significant contributors, potentially revealing that the excessive water usage during cleaning was a more pressing issue than initially believed.
By recognizing the strengths and limitations of individual tools and leveraging their collective power, problem-solvers can navigate even the most complex challenges with greater confidence and effectiveness. The 5 Whys may have revealed the root cause of the insect attraction, but a comprehensive approach involving additional techniques was likely necessary to fully understand and address the multifaceted nature of the Jefferson Memorial’s deterioration.
The Value of 5 Whys in Continuous Improvement
While the limitations of the 5 Whys technique have been underscored, its inherent value in fostering a culture of continuous learning and improvement cannot be overstated. At its core, the 5 Whys encourages a mindset of curiosity and critical thinking – essential ingredients for any organization striving for excellence.
By repeatedly asking “Why?” and challenging assumptions, the 5 Whys technique prompts individuals to question the status quo and dig deeper into the root causes of problems. This relentless pursuit of understanding not only leads to more effective solutions but also cultivates a learning environment where embracing complexity and seeking continuous improvement become ingrained habits.
Moreover, the simplicity of the 5 Whys approach makes it accessible to individuals at all levels of an organization, empowering everyone to participate in the problem-solving process. This democratization of continuous improvement efforts fosters a sense of ownership and accountability, leading to increased engagement and a shared commitment to identifying and addressing issues proactively.
Applying 5 Whys in Your Organization
To harness the power of the 5 Whys and reap the benefits of continuous improvement, organizations must intentionally cultivate an environment that supports and encourages its use. Here are some practical tips for effectively implementing the 5 Whys in your organization:
- Provide training and resources: Ensure that employees at all levels understand the 5 Whys methodology and its role in problem-solving. Offer training sessions, guides, and support materials to reinforce the proper application of the technique.
- Encourage a questioning mindset: Foster an organizational culture that values curiosity, critical thinking, and respectful questioning of assumptions. Celebrate instances where the 5 Whys led to valuable insights or improvements.
- Facilitate cross-functional collaboration: Involve diverse perspectives in the 5 Whys process. Cross-functional teams can offer unique insights and challenge biases, leading to a more comprehensive understanding of root causes.
- Document and share learnings: Capture and disseminate the lessons learned from successful (and unsuccessful) applications of the 5 Whys. This knowledge-sharing promotes continuous learning and helps others avoid common pitfalls.
- Combine with other tools: As emphasized earlier, integrate the 5 Whys with complementary techniques like fishbone diagrams, Pareto analysis, and root cause mapping to ensure a comprehensive problem-solving approach.
- Remain objective and open-minded: Avoid preconceived notions or biases that could derail the 5 Whys process. Be willing to challenge initial assumptions and follow the trail of “Whys” wherever it leads.
By embracing the 5 Whys as a foundational element of a broader continuous improvement strategy, organizations can cultivate a culture of learning, problem-solving, and relentless pursuit of excellence – traits that are essential for long-term success in an ever-changing business landscape.
The story of the Jefferson Memorial’s deterioration serves as a powerful reminder of the complexities inherent in real-world problem-solving. While the classic 5 Whys tale presents a compelling narrative of simplicity and efficiency, the true events surrounding this iconic monument underscore the importance of critical thinking, comprehensive analysis, and a willingness to embrace nuance.
Through this case study, we learned that the 5 Whys technique, while valuable, is often just the first step in a broader root cause analysis process. Its effectiveness is amplified when complemented by additional tools, such as fishbone diagrams and Pareto analysis, which provide a more holistic understanding of the contributing factors and their relative impact.
Moreover, the Jefferson Memorial saga highlighted the practical challenges of implementing solutions, even when the root cause has been identified. Competing stakeholder interests, cultural considerations, and unforeseen obstacles can sometimes derail even the most well-intentioned and effective countermeasures.
Despite these limitations, the 5 Whys remains a powerful problem-solving tool that should be embraced by organizations seeking continuous improvement. Its simplicity and accessibility make it a valuable entry point for fostering a culture of curiosity, critical thinking, and relentless questioning of assumptions.
By equipping employees with the 5 Whys methodology and creating an environment that encourages its use, organizations can empower individuals at all levels to participate in problem-solving efforts, cultivating a sense of ownership and accountability that drives continuous learning and improvement.
As the Jefferson Memorial case study demonstrates, the path to effective problem-solving is rarely straightforward. However, by embracing a mindset of continuous improvement, leveraging a diverse toolkit of techniques, and remaining open to the complexities of the real world, organizations can navigate even the most daunting challenges with confidence and resilience.
So, let us learn from the lessons of the past, celebrate the power of the 5 Whys, and embrace a future where continuous improvement is not just a buzzword but a way of life, ensuring that our organizations remain adaptive, innovative, and poised for success in an ever-changing landscape.
Reference articles :
https://www.sologic.com/en-gb/resources/blog/english-uk/5-whys-and-the-monumental-mystery
https://thekaizone.com/2014/08/5-whys-folklore-the-truth-behind-a-monumental-mystery/
https://thekaizone.com/2014/08/5-whys-folklore-the-truth-behind-a-monumental-mystery/